DIGITAL MARKETING

DIGITAL MARKETING :: SOCIAL MEDIA CONTENT
Introduction
Introduction to Social Media
What is Social Media
History of Social Media
Managing Information In Social Media
Google Alerts
Blogs
Aggregators

Getting Ready
Social Media and your Company
Content Management - What is it
Creating Content
Scheduling

Management of Content
Touchpoint Analysis
Worksheet Planning
Social Media And Law
Company Guidelines
Trademark and copyright Implications

Introduction To Blogs
Blogger
Tumblr
WordPress Setup
WordPress Services

All About Influencers
Who are Influencers
How to Find Influencers
How to Make Your Brand Benefit from Influencers

Podcasts
What is Podcasting
How to Create Podcasts
Hardware for Podcasts
Software for Podcasts
Where to find Podcasts

Facebook
How to Create Pages and Groups
All about Posts
Ads
Contests
Paid Promotions
Tips and Guidelines

SEO
What is SEO
How to Determine
Google's Role in SEO
Organic Search

YouTube
Setting up a YouTube Channel
Managing Content
Long-form Video Platforms
Monetization in YouTube

Twitter
How to Set Up Twitter Account
How to Use
Tips and Guidelines

LinkedIn
How to Set Up LinkedIn Account
How to Use
Tips and Guidelines
Review of Profiles

Pinterest
How to Set up Pinterest
How to Manage Pinterest
How to get to Target Audience
Social Media and Bookmarking

Crowdsourcing And Collaborative Marketing
Basic Lessons

Metrics And ROI
How to set up metrics and measure returns

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